Le guide de l'habitat

The Challenge

The project began with a full redefinition of the brand identity to establish a stronger and more modern positioning. This foundation then informed the redesign of the platform’s user interface, focusing on clarity, consistency, and a smoother experience built around a unified design system. The final phase extended the brand into social media through AI-powered video content to strengthen visibility and engagement.

The Solutions

The project began with a full redefinition of the brand identity to establish a stronger and more contemporary positioning.

The goal was to create a clean visual language that communicates trust, professionalism, and accessibility within the home improvement sector.

This phase focused on:

The new identity became the foundation for the entire digital experience.

With the brand direction defined, the project evolved into a full redesign of the platform experience.

The focus shifted toward creating a clearer structure, improved usability, and a seamless navigation flow across all devices.

The interface was built around a unified design system to ensure:

Every design decision was guided by clarity, simplicity, and functional performance.

This project was part of the Coherence global design system. The global system was created as a foundation for consistency across products, while the Le Guide de l'Habitat identity was adapted through a refined color palette and brand-specific variations.

This approach allowed for faster implementation, improved scalability, and a coherent experience across the ecosystem.

The final phase extended the brand beyond the platform into social media through AI-powered video content designed for Instagram and TikTok.

A brand mascot, "Gui", was introduced to bring personality and continuity to the communication. Gui acts as a helpful guide across content, helping animate posts, explain services, and create a more engaging and recognizable brand presence.