Gui — Series - The House Mascot
Character design and AI-powered visual campaign for Le Guide de l'Habitat's brand mascot — from initial sketches and wireframe exploration to 3D scene generation using Adobe Firefly and Nano Banana Pro workflow.
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Le Guide de l'Habitat needed a friendly, approachable mascot that represented home improvement and trust: Gui, a house-shaped character designed through multiple exploration phases, refined from 2D illustrations, and brought to life in realistic 3D scenes using Adobe Firefly’s generative AI capabilities before transitioning to advanced 3D modeling with Nano Banana Pro.
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The Challenge
Creating a versatile mascot required developing a character that could work across multiple contexts — from simple 2D illustrations to photorealistic 3D scenes. The challenge was establishing a consistent character design system that could scale from wireframe sketches to AI-generated imagery, while maintaining personality and brand recognition across all visual treatments and social media campaigns.
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The Solution
A systematic character development pipeline was built: starting with logo-based wireframe exploration, developing the base geometric house shape, then creating multiple personality variations and expressions. Adobe Firefly's "Structure Reference" feature was leveraged to generate photorealistic 3D scenes from the 2D base illustration, enabling rapid content creation before advancing to Nano Banana Pro for high-fidelity 3D modeling and animation-ready assets.
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Adobe Firefly Workflow - From 2D Base to 3D Scenes:
The chosen Gui design served as the foundation for AI-generated photorealistic content using Adobe Firefly's Structure Reference setting:
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AI video - GUI series
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